Impact
Measure what matters. Publish what is real.
Our impact framework begins before launch: define the measures, establish honest baselines, report results, and name the limitations.
Awareness
Campaign reach, meaningful engagement, and earned attention around MS.
Measurement framework in development.
Measurement framework in development
Community
Participation, accessibility, feedback, and repeat engagement from people affected by MS.
Measurement framework in development.
Measurement framework in development
Research
Dollars granted, funded institutions, research focus, and publicly reported progress.
Measurement framework in development.
Measurement framework in development
Partnerships
Active collaborators, campaigns launched, resources mobilized, and partner retention.
Measurement framework in development.
Measurement framework in development
Transparency commitment
No vanity metrics. No invented impact.
When we publish numbers, they will include source, reporting period, methodology, and limitations. Where we cannot yet measure, we will say so.